Click anytime, GO Anywhere!
HERTZ GO!
The re-imagined on-demand car hire app, designed to make every journey happen.
Always Ready To Go
No Matter Where You Are
For Whatever You Need To Do
24/7 Support
Designed for people who are on the go
As the market for now-to-now rental apps has been developing in my country, I've noticed that most apps are a bit clunky and not that well thought through.
This is my take on what quick car hire apps should look like.
Forming the app's structure
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust.
It all starts with remapping the user's journeys
Leading to the final app design
Designing for those who are in a hurry
We've all been there. We suddenly need to get from point A to point B, we don't have a car, and public transport will simply take too long (if at all). That's why this app was designed to allow people on the go to locate the nearest available car, instantly book it, and get the support they need at any stage, no matter what happens. When you rent from HERTZ, you're taken care of, and the app reflects that notion with every feature.
Followed by optimizing the brand for an app
Font: ROBOTO
This font is generally used on HERTZ digital media beacuse it is easy to read, modern, and is relatively condensed.
Style
Although the HERTZ logo is somewhat sharp and clunky, I used a softer, rounder style for app elements.
Tone
I kept Hertz's overall tone in the wording: Adventurous, Confident, and Accomodating.
